Passive Income: The key word here is "passive" meaning that it generates "mailbox money" without the investor's active involvement.

Equity: Increased equity comes from residents paying down the mortgage and therefore increasing the investor's equity.

Appreciation: Apartment Buildings appreciate in value with time increasing the investor's equity but most importantly appreciation can be forced by adding value to the property.

Depreciation: Apartment Buildings enjoy great IRS tax benefits. Depreciation is a "paper loss" that IRS allows to be deducted from your active income just because you own real estate.

Leverage: Real Estate is the only income-producing business where you can purchase a 1 Million Dollar Asset by using only $200,000 as down payment. How can that even be possible?? This is called “leverage”.